We need to study popular culture because it is the thing that shapes us into who we are. Wether we accept and like the popular culture or not is what shapes us. Also Popular Culture is what makes up the newest fads and fashions of today's world. Think about this, why do we wear jeans? Is it because they are comfortable? Are they nice looking? Are they really what we choose to wear or do we wear them becuase they are the "cool" thing to wear? Is not a pair of sweat pants more comfortable than a pair of jeans? Who exactley influances us to wear jeans? Is it Britney Spears? Yes. Lets say Britney influances us to wear jeans. If Britney influances us to wear jeans then who influances her? Is it her bosses or her manager? There is a chain of command that influances all of us. On the bottom of the chain is the Mass Culture then comes the consumers which are both us. Above the consumers are the advertisers headed by the product. Without the product the advertisers would be out of a job. Above the product is the factory who makes the product headed up by the manager of the factory who runs the whole shabang. The inventor is then above the manager and the top of the chain is the CEO. So, above all who then decides wether we should wear jeans or not, THE CEO!!!!
It is crazy how many companies of different genres are owned by the same CEO. Viacom, for example, owns such companies as MTV, VH1, BET, CMT, Nickolodeon, TV Land, and even the Christian Publishing Company Zondervan. Its crazy how we think that all the music companies are in a war or compitition aginst each other when really they are all owned by the same CEO.
If this is what is shaping our world today through popular culture i beleive it is Our duty as Christians to get the truth out. I beleive we should get out in the world and tell the people of the love and grace of Jesus Christ our Lord and Savior.
SO next time you slip on those favorite pair of jeans of yours think about the chain of command and the impact culture has on our world.
Thursday, March 6, 2008
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1 comments:
Hi Stacy,
Do you know what's even more scary? Douglas Rushkoff in his documentary, "The Merchants of Cool" suggests at the end that it turns out the kids themselves are actually the inventors - so it all ends up being one giant "FEEBACK LOOP" where these two entities: consumer and producer, are symbiotically linked in an ever-accelerating, spiralling loop... So kids invent culture, it's packaged and sold back to them for a price... and no one even realizes that they're being duped!
How weird and absurd and disturbing is that?
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